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Jon Taffer Brings Rescue Tour to New Orleans July 17

Jon Taffer (center) with Spirits on Bourbon owners Steve Smith (left) and Brad Bohannan (right).

Jon Taffer (center) with Spirits on Bourbon owners Steve Smith (left) and Brad Bohannan (right).

Anyone who studied Jon Taffer’s bar rescues knows there is a method to the madness. If numbers are any indicator of success, 77 of 128 bars (including four that were sold to other owners) Taffer rescued are still open, including Spirits on Bourbon.

See: Spirits on Bourbon is Wildly Successful (Video)

And that’s just for the Spike TV show, “Bar Rescue.” His experience goes far beyond the statistics, though. In reality, Taffer has “opened, operated, and conceived” of more than 800 bars in 30 countries. Complies sucha s Hyatt Hotels, Hilton Hotels, TGI Fridays, Subway, Wolfgang Puck Express, Anheuser-Busch, and others have utilized Taffer’s know-how.

“This is what I do,” Taffer says.

Now Taffer is taking his expertise on the road with his Rescue Tour. Starting on July 10 in San Jose and concluding in Long Island, New York on August 24, Taffer will take his tour across America with a series of four-hour keynote seminars on how to be successful in the hospitality industry, particularly in the bar business.

The seminars will cover a range of topics within Taffer’s “bar science” philosophy, enhancing bar food, developing beverage programs, and perfecting guest experiences.

Jon Taffer at Spirits on Bourbon in 2014.

Jon Taffer at Spirits on Bourbon in 2014. Picture by Brad Bohannan.

The tour is intended for anyone who either owns, operates or manages a small business within the hospitality industry. Businesses don’t just include bars, but also restaurants (quick service, casual dining, etc.) and any small business that wants to increase revenues and gain more customers. New entrepreneurs and hospitality business students are also welcome.

Specifically, Taffer will teach his “sales trifecta”, which includes growing new customer traffic, increasing guest frequency, and building guest spend (basically getting people to buy more of your stuff). Also, he’ll give some advice on hiring the right people for your business.

Taffer’s Rescue Tour will be in New Orleans on July 17 from 11 a.m. to 3:30 p.m. at the Hilton New Orleans Riverside located 2 Poydras Street. Tickets are still available at several price and access levels. Go to www.rescue-tour.com for details. 
10:30 a.m. – VIP Ticket holder check-In begins at Registration Area
11:00 a.m. – VIP Ticket holder Meet & Greet with Jon Taffer promptly begins
11:15 a.m. – General Admission ticket holder’s check-in begins at Registration Area
12:00 p.m. – Rescue Tour Starts
1:30 p.m. – 30 Minute Break
2:00 p.m. – Rescue Tour resumes
3:30 p.m. – Rescue Tour ends

More information about the events and future tour dates can be found at rescuetour.com. Here’s a video of Taffer’s upcoming Rescue Tour:

Jon Taffer’s Rescue Tour from Bjorn Wallman on Vimeo.

And be sure to stop by 615 Bourbon St. before and after the seminar.  You might be able to catch Jon hanging out at Spirits on Bourbon. In any case, at least drop by and hang out for awhile.

Spirits on Bourbon is located at 615 Bourbon Street in New Orleans and is open 24 hours. Follow Spirits on Bourbon on Twitter, Instagram, and Facebook.

-Written by David Minsky-


Bar Rescue 100 Episodes Party

Spirits on Bourbon was excited to be invited to the Spike Television celebration of the 100th episode of Bar Rescue at STK midtown! The President of Spike TV said some kind words about the show before Jon Taffer spoke to the crowd thanking everyone let them know that with out all the hard work of the production team and show participants the show would never have reached 100 episodes.  

  After the speeches the party ensued led by famous a music great, DJ Lil Jon who’s a rapper, actor, and producer!  

  He played some of his newest mixes and had everyone on their feet! Of course the party featured some of the best Specialty Cocktails. 

  “We felt honored to be included with anything involved with Spike and Jon Taffer,” said Brad Bohannan.  Steve agreed, “It’s nice to see that even after all this time we are considered the most successful episode! It’s truly a family and they always include us!”

“Bar Rescue” Executive Producer and Host Jon Taffer Returning to Spirits on Bourbon April 18 for Book Signing

Bar Rescue executive producer and nightlife expert Jon Taffer

Bar Rescue executive producer and nightlife expert Jon Taffer. Photo Courtesy of Taffer Media.

He came when we needed him the most and left us in good spirits a little over a year ago, but now “Bar Rescue” executive producer and our good friend Jon Taffer is returning to Spirits on Bourbon, Home of the Resurrection on April 18.

This time Jon will meet with fans and sign copies of his new book, “Raise the Bar: An Action-Based Method for Maximum Customer Reactions” from 7:30-9:30 p.m.

As many fans may recall, we first met up with Jon on the February 10, 2013 episode Spike TV’s Bar Rescue, “Turtle On Its Back“, where Taffer and crew transformed our bar from its former name, Turtle Bay on Bourbon, to the bar’s current name and look.

Jon changed everything for us; from the appearance and dynamics of the bar, to the menu and even devised a new specialty drink: the Resurrection. Most importantly, he changed our perspectives on how to properly run a successful bar on Bourbon Street, and for that we cannot thank him enough.

Jon applies his 30-plus years of experience in the bar industry to his own method for increasing revenues. His method, also known as Reaction Management, is based on customer reactions.

In the book Jon writes: “My overarching philosophy is this: all successful business is about creating the right reactions in customers. The best reactions always make the most money.”

The book is filled with great advice for anybody in the industry who aspires to be successful: from owner, manager and even the employee. You can read about it, and much more, in his new book.

For Co-owner Brad Bohannan, having Taffer back at Spirits is like having an old friend back in town. He believes that Taffer’s presence in New Orleans not only attracted more business to the bar, but has also positively impacted the city’s tourism industry.

“We are honored to welcome Jon Taffer back to New Orleans,” Bohannan says. “He not only enjoys our city but has had a hand in promoting our tourism. This will be a huge event and we encourage everyone to come out and meet Jon and support his book which I believe is an industry necessity.”

The event is open to the public with no requirement to purchase his book. There will also be a reception for media from 7:00-7:30 p.m.

Jon’s new book retails for $26 and we have it on sale at Spirits. It gets better: we will give a free Resurrection cocktail for every book purchase (a $15 value).

Join us for a night with Bar Rescue’s Jon Taffer. Get a book, get it signed, meet with Jon, have a Resurrection and maybe even get a shot in Edward’s Barber Chair too. It’s going to be a great time.

For more information on the event, contact Taffer Media Director of Marketing and Communications Jeana Legarda at 702-826-3993, 702-285-1661 or jeana@taffermedia.com.

To get all of the latest news on Jon Taffer, follow him on Twitter @jontaffer.

Want to know what’s happening at Spirits on Bourbon? Follow us on Facebook and Twitter @SpiritsonBourbo