Jon Taffer (center) with Spirits on Bourbon owners Steve Smith (left) and Brad Bohannan (right).
Anyone who studied Jon Taffer’s bar rescues knows there is a method to the madness. If numbers are any indicator of success, 77 of 128 bars (including four that were sold to other owners) Taffer rescued are still open, including Spirits on Bourbon.
See: Spirits on Bourbon is Wildly Successful (Video)
And that’s just for the Spike TV show, “Bar Rescue.” His experience goes far beyond the statistics, though. In reality, Taffer has “opened, operated, and conceived” of more than 800 bars in 30 countries. Complies sucha s Hyatt Hotels, Hilton Hotels, TGI Fridays, Subway, Wolfgang Puck Express, Anheuser-Busch, and others have utilized Taffer’s know-how.
“This is what I do,” Taffer says.
Now Taffer is taking his expertise on the road with his Rescue Tour. Starting on July 10 in San Jose and concluding in Long Island, New York on August 24, Taffer will take his tour across America with a series of four-hour keynote seminars on how to be successful in the hospitality industry, particularly in the bar business.
The seminars will cover a range of topics within Taffer’s “bar science” philosophy, enhancing bar food, developing beverage programs, and perfecting guest experiences.
Jon Taffer at Spirits on Bourbon in 2014. Picture by Brad Bohannan.
The tour is intended for anyone who either owns, operates or manages a small business within the hospitality industry. Businesses don’t just include bars, but also restaurants (quick service, casual dining, etc.) and any small business that wants to increase revenues and gain more customers. New entrepreneurs and hospitality business students are also welcome.
Specifically, Taffer will teach his “sales trifecta”, which includes growing new customer traffic, increasing guest frequency, and building guest spend (basically getting people to buy more of your stuff). Also, he’ll give some advice on hiring the right people for your business.
Taffer’s Rescue Tour will be in New Orleans on July 17 from 11 a.m. to 3:30 p.m. at the
10:30 a.m. – VIP Ticket holder check-In begins at Registration Area
11:00 a.m. – VIP Ticket holder Meet & Greet with Jon Taffer promptly begins
11:15 a.m. – General Admission ticket holder’s check-in begins at Registration Area
12:00 p.m. – Rescue Tour Starts
1:30 p.m. – 30 Minute Break
2:00 p.m. – Rescue Tour resumes
3:30 p.m. – Rescue Tour ends
More information about the events and future tour dates can be found at rescuetour.com. Here’s a video of Taffer’s upcoming Rescue Tour:
Jon Taffer’s Rescue Tour from Bjorn Wallman on Vimeo.
And be sure to stop by 615 Bourbon St. before and after the seminar. You might be able to catch Jon hanging out at Spirits on Bourbon. In any case, at least drop by and hang out for awhile.
Spirits on Bourbon is located at 615 Bourbon Street in New Orleans and is open 24 hours. Follow Spirits on Bourbon on Twitter, Instagram, and Facebook.
-Written by David Minsky-